Search Engine Optimization
Here at ALTIOR we understand what it takes to get your business seen. SEO is becoming a more popularized concept in today's marketing world. It is also what sets you and your business apart from thousands of other companies competing for the same attention you are. Many small businesses are hiring professionals to help them with their online presence by building new websites, but what is the point of spending thousands of dollars on a brand new site that nobody will be able to see?
First, it’s important to understand the many levels of Search Engine Optimization that play a role in determining what will help you land that top position:
Keywords are the top of the food chain when it comes to SEO. It is important to know exactly what your customers are searching for when they are looking for your service. Not all keywords are created equal. It is also important to determine what keywords will get you ranking and that one will just be considered another word. We have a few tricks up our sleeve to help you figure out which is which.
Google’s job is to deliver the best results to their customers, so it is imperative that you have content on your website that answers what they are looking for. Yes, SEO includes things such as word count and relevant material as factors in their ranking algorithms. This is why it is important to keep your website and services up to date and described appropriately.
What in the world is a citation and why does it matter? A citation is your business, website, address, and phone number, which is located anywhere on the world wide web. This is not directly on your website, but it measures your presence across the internet. In short, the more citations you have, the better your ranking will be.
Back what? These are the links that are located on other websites that send people to your website. Analogous to citations, the more of these you have from trusted websites, the better ranked your page will be. There are several web tools that will help you determine whether a site is a trustworthy site or not. If you are not careful in choosing where your site becomes linked from, it can end up penalizing you down the road. How might you go about getting yourself linked from another website? Well, luckily for you, SEO specialists are primed with the knowledge and capabilities to get you there so you can spend more time focusing on running your business.
SITE SPEED & NAVIGATION
If your page is too slow or if it is too hard to maneuver between pages, this could cost you potential customers. As we have mentioned earlier, we as a society have gotten impatient. Nobody likes waiting and especially if they are new to your business. It is important to make sure your site is optimized to run as fast as it can be, and that people are able to easily find what they are looking for. This ranking factor goes hand in hand with your overall web design.
Give us a call so we can go over your current SEO rankings and see how we can help you improve them to help get you customers!